Content strategy: Turn your employees into ambassadors

More and more companies are following a content strategy to give their brand wings. This content is distributed via articles on one's own site, external media and of course via social channels. Implementing 'employee advocacy' is a relatively new way of increasing reach and realizing the underlying goals of content strategy, such as ‘thought leadership.’

Two important tips to get started with Employee Advocacy

The use of an Employee Advocacy Program has a large number of advantages. To ensure that your colleagues/employees participate and remain motivated, we have a number of tips for you;