LinkedIn has long ceased to be just a platform for posting vacancies or maintaining connections. It is the place where trust, visibility, and business growth converge. Yet, many companies wonder: what does posting on LinkedIn really yield? The answer: more than you think. Especially when employees actively contribute through an employee advocacy program. Below, you'll discover the six forms of value it delivers—complete with concrete figures.

1. The Financial Value: Organic Reach is Worth Gold

When advertising on LinkedIn, you pay an average of €5.15 per click (source: LinkedIn Ads Benchmark Report, 2024). An employee who shares a post that generates 100 clicks or interactions thus generates a media value of €515—without spending a single euro of advertising budget. Suppose an organization with 50 employees shares 2 posts per person monthly, that is: 50 employees × 2 posts × €515 = €51,500 in media value per month. That's over €600,000 annually in visibility that would otherwise disappear into the advertising budget. Employee advocacy makes this value measurable and scalable.

2. The Value in Customer Satisfaction

People enjoy doing business with organizations that are visible and share knowledge. When employees post tips, insights, or customer stories, they confirm customers in their choice of your company. This increases customer satisfaction and strengthens loyalty. Research shows that 89% of customers are inclined to remain loyal to brands they see their employees actively and visibly using on social media.

3. The Value in Visibility and Recognition

The LinkedIn algorithm rewards personal profiles much more than company pages. On average, an employee reaches 10 times more people than a company page (source: Edelman Trust Barometer). By posting regularly, employees increase not only their own visibility but also that of the brand. And the more often you are visible, the greater the recognition—and the greater the chance that your organization remains top-of-mind.

4. The Value in Lead Generation

Potential customers search not only via Google but also via LinkedIn. By consistently sharing relevant content, you stay top-of-mind. Research by LinkedIn shows that companies actively focusing on social selling through employees realize up to 45% more sales opportunities. A well-structured employee advocacy strategy therefore ensures that employees do not 'sell' but generate trust—and that is where new leads are born.

5. The Value in Recruitment

Recruitment costs quickly add up. An average vacancy via job boards easily costs €600 to €1,200. When employees share vacancies within their own network, you reach precisely the right target audience: professionals who are already engaged through your employees. Moreover, referral candidates are 55% faster to hire and stay with a company longer on average (source: Jobvite). With employee advocacy, you fill vacancies faster and more cost-effectively.

6. The Value for Employees Themselves

Finally: being visible also does something for employees. By sharing knowledge and successes, they receive reactions and appreciation from their network. This leads to more pride, engagement, and job satisfaction. According to Gallup, higher employee engagement directly influences productivity—an average increase of 21%.

The Sum of All That Value

The power of LinkedIn lies not only in reach but in the authenticity of employees. A post from an employee is shared 24 times more often and clicked 8 times more often than a post from the company itself. By actively involving employees with an employee advocacy platform like Soworker, you leverage the power of their networks, save advertising budget, and increase your organization's visibility.

Do you want to know what the media value of your organization could be if your employees become active on LinkedIn? Schedule a free demo with Soworker and discover the impact of employee advocacy.