Credibility is extremely important in B2B marketing. Content shared via employees instead of your company page makes all the difference. This is called employee advocacy, and it's the ultimate way for a B2B organization to maintain organic visibility on social media, especially on LinkedIn.

In this article, we'll explain why employee advocacy works, how to implement it effectively, and how relevance, timing, and personalization make all the difference.

Employee Advocacy for B2B Companies: Why it Works

In B2B, trust is paramount. A post from an employee is viewed up to 8 times more often than the same post from the company page. Why? Because people simply trust other people more than brands or companies. Employee advocacy leverages this power: it enables employees to share relevant content with their network and in their own tone of voice.

Relevance is the Key to Reach

Not every message suits every colleague. And that's precisely why employee advocacy works. Through platforms like Soworker, you can offer content specifically to certain groups of employees, for example, sales, HR, or consultants, so that they only see messages that align with their field and their network.

Examples of relevant content in B2B employee advocacy:

• Practical knowledge and insights
• Current industry topics
• Changes in laws and regulations
• User tips or best practices
• Innovation and technology
• Customer stories or case studies

With groups in Soworker, you can prepare content for the right colleagues. This keeps it relevant, and you'll see that reflected in the reach.

The Right Timing: When to Share Content on LinkedIn?

When it comes to employee advocacy on LinkedIn, timing is crucial. Many employees share posts without considering the optimal time, which is a waste of visibility.

Best times to post on LinkedIn (B2B):

• Between 07:30 and 09:00 (before work)
• Between 12:00 and 13:30 (lunchtime)
• Days: Tuesday, Wednesday, and Thursday

Of course, this is tailor-made, but if you don't have insight into the successful posting times for your organization, you can use these common denominators.

Soworker provides employees with the best time to post. This way, they get more out of their contribution without extra effort. You can even schedule posts, which is very convenient.

Make it Personal: How to Achieve Real Impact

A standard text works. But a personal message works better.

Allow employees to adapt the suggested post to fit their tone of voice or role. A simple addition like:

• "Proud of this project..."
• "Great to work on this with Team X..."
• "Interesting for anyone working with [topic]..." ... makes the difference between a shared post and a message with impact.

Why Soworker? Practical Employee Advocacy for B2B

Soworker is an employee advocacy platform, specifically developed for SME B2B organizations. You can:

✅ Prepare relevant content specifically for each team or department

✅ Give employees suggestions for the best timing

✅ Personalize posts and measure what works

✅ Use groups, multilingualism, and free onboarding

✅ Start with a two-month free trial period

And the best part: you don't need a large team or IT department to get started.

✅ Conclusion: If you want more visibility, put your people first

Employee advocacy is not a hype; it's a sustainable, credible, and effective way to grow your brand through the people who create it.

Ensure relevant content, clear timing, and room for a personal tone. This will turn your employees into your strongest channel on LinkedIn – and organically build your brand, without an advertising budget.

Want to know more about Employee Advocacy for your B2B organization?

Schedule a free demo or start directly with a free trial account from Soworker.