Content marketing is one of the most important marketing spearheads within many companies. Realizing a relevant range is the most important starting point. To create that relevant reach, companies are increasingly investing in an employee advocacy program (distributing content through your colleagues).
More and more companies are following a content strategy to give their brand wings. This content is distributed via articles on one's own site, external media and of course via social channels. Implementing 'employee advocacy' is a relatively new way of increasing reach and realizing the underlying goals of content strategy, such as ‘thought leadership.’