Start an employee advocacy program successfully

Content marketing is one of the most important marketing spearheads within many companies. Realizing a relevant range is the most important starting point. To create that relevant reach, companies are increasingly investing in an employee advocacy program (distributing content through your colleagues).

Content strategy: Turn your employees into ambassadors

More and more companies are following a content strategy to give their brand wings. This content is distributed via articles on one's own site, external media and of course via social channels. Implementing 'employee advocacy' is a relatively new way of increasing reach and realizing the underlying goals of content strategy, such as ‘thought leadership.’