Spotlight Your Expertise with Video on LinkedIn

Video content is booming on LinkedIn—and for good reason. It’s one of the most engaging ways to share your expertise, connect with your audience and boost your visibility. Whether you're already using video or planning to start this year, here are two essential tips to make your content stand out.

Keep it Short and Sharp

The ideal length for holding your viewer’s attention is between 30 seconds and 2 minutes. We all scroll quickly, so your video must make an impact—fast. Start with a strong hook that grabs attention within the first few seconds.

Use a Powerful Opening

Your hook should instantly spark curiosity. Here are a few formats that work well:

• Ask a question that your audience wants answered
• Tell a short story to make it personal
• Introduce a common challenge your viewers face
• Use bold visuals to stop the scroll

Don’t be afraid to experiment with structure and tone. What works best will depend on your audience and the topic.

What Makes a LinkedIn Video Effective?

To really drive engagement and interaction, consider including the following:

• A bold statement that instantly grabs attention
• Green screen effect to share insights and visually link to articles or stats
• Ideal length: ~60–90 seconds to match average attention span
• Clear CTA: Ask viewers to share their thoughts, vote, or comment
• Detailed caption: Include a short summary, a hook and a call to action

LinkedIn Videos Now Appear in Search

Video content is becoming more discoverable on LinkedIn. With more videos now being shown in search results, your content has a greater chance of reaching the right audience—especially when optimised for relevant topics and queries.

Ready to Share Your Knowledge?

Video is a powerful tool to build your thought leadership and stay visible in your industry. Whether you're posting solo or part of an employee advocacy programme, LinkedIn video helps your message go further.

Want to help your employees share high-impact content like this?
Book a demo with Soworker and see how we support content sharing at scale.

Book your free demo →