LinkedIn has once again tweaked its algorithm. Not to shake up marketers, but to make the platform more relevant for users. The focus? Authentic, valuable interaction. And that's good news—if you know how to leverage it. In this blog, you'll discover what's changing, what that means for your visibility, and why your employees are the secret weapon for breaking through the algorithm.

What has Changed in the LinkedIn Algorithm

LinkedIn has confirmed that in 2024–2025, the algorithm will be even more focused on personal relevance. While the previous focus was on "general engagement" (lots of likes and comments = good), it now looks at:

• Who posts the content (personal profiles > company pages)
• Who responds to whom (1st-degree connections are prioritized)
• How relevant the topic is to your network
• How fast and high-quality the interaction is

Simply put: posts from real people who genuinely share get more reach than company posts or sponsored content.

Why Employee Advocacy is More Important Than Ever

The numbers don't lie:

• Content shared by employees gets an average of 8x more engagement than the same post shared through the company account (source: LinkedIn).
• A staggering 76% of people are more likely to trust a post from a colleague than a brand (source: Edelman Trust Barometer).
• The click-through rate (CTR) on content shared through employees is 2x to 3x higher than through corporate channels.

In other words: your employees are the bridge between your brand and their network. And the algorithm rewards that.

What Works on LinkedIn in 2025

According to the new algorithm, these are the factors that determine whether your post performs well:

1. Personal angle - Share from your own experience or opinion.
2. Relevance to your network - Think: professional insights, industry knowledge, practical tips.
3. Genuine interaction - Invite conversation. Don't just "like & share," but ask questions.
4. Consistency - Posting regularly is rewarded.
5. First 60 minutes - The first reactions within an hour are crucial for the algorithm.

How Soworker Helps with This

Soworker makes it easy to activate your employees as ambassadors on LinkedIn. We ensure they can easily share relevant content that:

✔️ Connects with their network

✔️ Feels authentic

✔️ Meets the algorithm rules

✔️ Is quick and effortless to post

And: you maintain control over the content without losing spontaneity.

Want to know what Soworker can do for your organization? Schedule a demo or contact us—we'd love to show you.