Finding good people is harder than ever. The labor market remains tight and vacancies are staying open for longer. What is often forgotten is that in recruitment, it's all about touchpoints—many more than you think.

According to research by SHRM and Glassdoor, for one successful hire, you need:

• 100+ vacancy views
• 25+ people who click through
• 10 applicants
• 3 interviews
• 1 match

And that's just the measurable part. For each of these steps, dozens of touchpoints are needed across various channels: LinkedIn, emails, WhatsApp messages, referrals, career events, job boards, career pages, and so on.

Touchpoints Build Trust (Even with Candidates)

Just like in sales, people rarely make a decision right away. Especially if they already have a job. They scroll, recognize a name, see a familiar face sharing a post, read something, and think, "Hey, interesting company."

That recognition is crucial to get someone to:

1. take a closer look at your vacancy
2. consider your organization as an employer
3. actually apply

95% of potential candidates are passively looking. They're not waiting for your vacancy—they're waiting for a good feeling.

LinkedIn as an Indispensable Touchpoint

LinkedIn plays a huge role in this. It is the go-to channel for professionals to get an idea of the market without actively applying. The visibility of your brand, people, and vacancies on LinkedIn provides:

• Trust and recognition
• Relevance with the right target audience
• A "soft landing" during the first application interaction

And we're not talking about corporate posts with stock photos. We're talking about real people sharing why they work somewhere, why a colleague is needed, or what makes a project so cool.

Employees as Recruitment Channel #1

Research from CareerArc shows:

Referrals are 7x more effective than other recruitment channels.

Employees who share vacancies on LinkedIn or tip someone off at an event provide a warmer influx of candidates and often better matches. Yet, this channel is still barely activated in many organizations.

Employee Advocacy = Multiplying Your Recruitment Power

With employee advocacy, you can change that—at scale. You make it easy for employees to:

• share vacancies through their own network
• post stories or testimonials
• be an ambassador for your employer brand

This is how you authentically increase your visibility—exactly what you need to achieve all those touchpoints for one hire.

Imagine you have 50 employees, each with 400 connections. If 10% of them share one vacancy, you'll quickly reach thousands of relevant professionals in the right sector.

Ready to strengthen your recruitment with employee advocacy?

With Soworker, you help colleagues easily share vacancies, tell stories, and make an impact. This adds dozens of valuable touchpoints without having to run extra campaigns.

Schedule a no-obligation demo. You're closer to your next hire than you think.