By using employee advocacy you can easily increase your reach and thus generate more leads. How much does it yield you? That is different for every company. That is why we have developed the Employee Advocacy ROI Calculator, so that you specifically calculate what advantages and profit Employee Advocacy generates for you.
By entering how many colleagues you expect to participate and what you currently spend on average per click on Adwords, you get an indication of the effect on your reach, the number of clicks to be expected and the media value related to the AdWords costs.
To make a proper calculation, we assume that a colleague has an average of 250 contacts on LinkedIn and that 5% of these contacts click on the message. This is only for one social media platform, so you can imagine that the result will increase if you share the message through multiple platforms. Calculate here what Employee Advocacy delivers for your organization.