As a brand with a dealer network, your success depends on enabling dealers to do what they do best: sell. But let’s be honest—most dealers aren’t social media strategists. They’re managing a team, keeping customers happy, and trying to hit their sales targets. That’s where dealer advocacy steps in.

It may sound like a buzzword, but it’s actually quite simple: you provide your dealers with ready-to-share branded content—and they share it with their audience. No stress, no confusion.

No One Wants to Wrestle With Social Media

Why invest in dealer advocacy? Because most dealers don’t have the time, knowledge, or desire to create their own content. And frankly, that’s not their role. Asking a dealer to run a content strategy is like asking a fish to fly—it’s just not going to end well.

Soworker Makes It Easy (Even for Non-Digital Dealers)

Enter Soworker, the smart dealer advocacy tool that makes content sharing effortless. As a brand, you create high-quality, on-brand content. Your dealers receive it, click ‘share’, and it’s live on their social media channels. That’s it. No editing, no guesswork—just consistency and simplicity.

This centralised content approach ensures your brand stays sharp and consistent. Gone are the days of poorly cropped car photos or rogue slogans. With Soworker, your dealers become confident digital brand ambassadors—while staying focused on what really matters: selling vehicles and supporting customers.

More Than Just Easy Sharing: The Bigger Picture

Dealer advocacy doesn’t just save time—it builds stronger connections. When you empower dealers to be part of your brand story, they stop seeing you as a distant corporate entity and start seeing you as a real partner.

That emotional buy-in often translates into more engagement, more loyalty, and ultimately, more sales.

And don’t forget: social media visibility grows exponentially when your network shares content they genuinely believe in. A single post shared by dozens of dealers has the potential to go far—especially in niche local markets where trust is key.

Time to Get Started

Still unsure about launching a dealer advocacy programme? Don’t be. With Soworker, it’s never been easier to:

✅ Centrally manage your social media content
✅ Keep messaging consistent across your entire network
✅ Help dealers boost their online presence
✅ Grow your brand visibility and credibility

Need help getting started or want some tips? Just get in touch—we’re here to support you.

Oh, and if you'd like to see it in action, book a free demo. Let’s get your dealers flying (even the fishy ones).