With the right content strategy, you can increase your company’s visibility and credibility. When you also make use of your colleagues' network, you will reach a relevant target group. Via your trusted advisors you’ll find over the long term that a push strategy will become a pull strategy, which will result in less marketing costs to see your campaigns through and a more organic online presence. Most marketing campaigns are short-lived with high expenditures on advertising, meanwhile not effectively reaching the target market. Through an effective content strategy, you build a relationship with (potential) customers over the long term, spending less on expensive campaigns.