Content marketing is a profitable way to effectively reach your target group. By having this content targeted by your colleagues in their own network, you save costs for an expensive marketing campaign and will get a higher conversion and more leads.
With the right content strategy, you can increase your company’s visibility and credibility. When you also make use of your colleagues' network, you will reach a relevant target group. Via your trusted advisors you’ll find over the long term that a push strategy will become a pull strategy, which will result in less marketing costs to see your campaigns through and a more organic online presence.
Effective content strategy
Most marketing campaigns are short-lived with high expenditures on advertising, meanwhile not effectively reaching the target market. Through an effective content strategy, you build a relationship with (potential) customers over the long term, spending less on expensive campaigns.